'Humein to apno ne loota; Gairon me kahan dum tha; Hamari Kashti wahan doobi; jahan paani kam tha.'
Above lines fit perfectly on Nitin Paranjpe, the MD of Hindustan Unilever who went into depression after his much hyped 5-crore fairness challenge was won by CBI’s special product “Clean Chit”.
Of all the fairness obsessed people in India, CBI was the last name he could have thought would accept his challenge.
Almost three months back ‘Fair & Lovely’, a fairness cream by HUL launched a nationwide challenge and bragged about their ability to provide whiteness and fairness that cannot be matched by any other product in the market. Little did they know what is in store for them.
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